Do The Thing: A Science-Backed Process To Help You Take Action Even When Motivation Fails And Life Gets Messy Paperback – March 12, 2026

Motivation is unreliable. Life is unpredictable. Your behavior-change strategy needs to work anyway.In Do The Thing, Erin Laverone delivers a science-backed, empathetic approach to taking action when motivation fails and circumstances aren’t ideal. Drawing on behavioral science and nearly two decades of coaching experience across 25 countries, this book helps you stop fighting human nature and start working with it.Rather than relying on willpower or rigid routines, Do The Thing teaches you how to design habits that adapt to your real life and keep going when things get hard.Inside, you’ll learn how to:Understand why willpower and “trying harder” keep failingDesign habits that fit your environment and energyReduce friction instead of relying on motivationExperiment, adjust, and keep taking action over timeStop blaming yourself and start coaching yourselfBuild sustainable behavior change without shame or perfectionismPerfect for readers of Atomic Habits by James Clear and Tiny Habits by BJ Fogg, Do The Thing gives you the tools to act no matter how messy life gets. If you want a practical, human-centered way to follow through, grab a copy today. Read more